"Everyone is either terrified of AI or selling AI tools. Nobody is just studying how these models interpret the brands we build every day."
BrandTrustHQ was built to be that study. A rigorous, independent look at how AI language models perceive, describe, and recommend brands. We publish findings weekly for free and deliver a private audit when a brand needs to know where it specifically stands.
What we do
When a consumer asks ChatGPT, Gemini, Claude, or Perplexity which brand to choose, they receive a recommendation, not a list. That recommendation is shaped by everything AI has learned about a brand: its descriptors, its reputation, its content density, its trust signals. We measure exactly that.
Our six AI analysts: Orion, Sirius, Vega, Altair, Rigel, and Polaris each track a specific dimension of AI brand perception. Their findings roll up into a single score: the Decision Ranking Index (DRI). It tells a brand not just whether AI mentions them, but where they stand at the moment a decision is being made.
We publish what we find in the BrandTrust Newsletter every Monday: free observations about public brand moments. And we deliver a private, confidential AI Perception Report to brands that want to know their own number.
Bharath spent over two decades in marketing, brand strategy, and advertising sales – at The Hindu, Hindustan Times, and Mint – managing portfolios exceeding ₹1,000 crores and leading product launches at national scale.
One question kept surfacing across those years: brands invested enormous resources building trust, yet had almost no way to measure what audiences actually believed about them. Perception was an outcome. Not a variable.
Then AI changed the stakes entirely.
When a buyer asks ChatGPT which brand to trust. When a journalist backgrounds a story on Perplexity. When an investor prompts Gemini before a meeting – a machine is forming a verdict on your brand. Not from your latest campaign. From everything it has absorbed.
His work in mar-tech, advising KappaX on monetisation and watching AI reshape how brands are encountered before humans enter the room, made the gap impossible to ignore.
BrandTrustHQ is his answer.
If brand value in an AI-first world is being constructed by machines, and most brands have no visibility into how those machines represent them – the answer starts with measurement.
Why this exists
AI is not neutral. It has formed opinions about every brand in every category. Opinions that are shaping purchase decisions, investor research, sales conversations, and hiring perceptions right now. Most brand teams have no visibility into what those opinions are.
BrandTrustHQ exists to change that. Not by promising to improve AI's opinion of a brand. That is not within our control or anyone's. But by making the current reality visible, measurable, and comparable. Clarity before strategy. Measurement before action.
We are based in Bangalore, India. We operate under the trading name BrandTrustHQ.